Turning Data Into Insight: Mintel’s Reporting Process
Information session - Tuesday, November 10, 2020
A behind the scenes look at Mintel, the one of the Foster Business Library’s most popular databases. From data mining to storytelling, Diana Smith, Mintel's Director of Retail & Ecommerce, shares the process analysts use to produce market research reports. Her presentation covers research methodology, defining an area of focus, designing surveys, analyzing and interpreting data, and the key skills required for success in research positions.